Coming up on today's show.

I decided to go even further back after understanding that Ansel Keys was using a lot of his data

from a guy called Leeland Ulba, who'd gone to Crete in 1948 with the Rockefeller Foundation.

They had wanted to see what was happening in this war-torn country.

He was recording rationing, post-war rationing. He named sugar, he named wheat flour and said half of it was imported.

He named rice and said all of it was fully imported in their diet.

The Mediterranean basin is huge.

The Mediterranean Sea, it's bordered by 22 states that border or sit within it.

And people who live on the coast are more likely to access fish and seafood people who live inland and in the mountainous areas rely on

pastoralism and tend to eat a more a higher animal produce diet when

Ansel Keys came back in 1957 he said that Kretans had the lowest rate of

cardiovascular disease and he believed that was because 37% of their diet was olive oil.

We've got a woman here who's very high profile in promoting and researching the Mediterranean diet.

Catherine Itziopoulos, she is of course on the advisory board for the olive oil wellness industry here.

But this is where they're moving people towards this idea that olive oil is

sanctified. It's the Holy Grail and meats bad. Many people out there believe the Mediterranean

diet is the healthiest way to eat. Where did this idea come from? Where did this idea come from?

I actually, I've gone right back in history, Jesse.

I've got a funny story. I'll share this really quickly with you. I have been speaking about the

blue zones, as you know, and I had a guy here in Australia, Dr. Peter Brookner, come to one of my

talks last year, and he is a exercise sports

physician and he was the team doctor for the Australian cricket team. He's been very high

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