In this is tiny leaps,

we look at the blueprint for behavior change.

Get excited because this is tiny leaps.

Big changes. Big changes. Welcome to another episode of Tiny Leaps, big changes where I share simple strategies

you can use to get more out of your life. My name is Greg Klunis and today more than ever before there is an

intense focus on self-improvement culture and this isn't necessarily new. There's always been a steady increase in the desire to change one's life, but things have escalated over the last few years.

In fact, in 2020, the personal development industry was home to about

39.9 billion dollars in spending across products like seminars, books, courses, coaches, and apps.

Now by 2027, recent market research studies have found

this number will balloon to 56.9 billion in spending.

That is a massive increase in a relatively short period of time,

but the speed of expansion hasn't come cheap.

With that increase in interest comes an increase in the extremes as well.

For example, the old adage of Eat Well to be Healthy has been replaced by weight loss journeys with the

express goal of looking good naked or getting fit for beach season. Change is no longer about how to live a healthy

fulfilling life. Now it's all about achieving specific outcomes at

whatever the cost. Now this fast fashion approach to personal development

naturally leads to an increase in scammy products, fit teas that don't work, and people working hard to fit into a culture that is perfectly

curated for Instagram.

But here's the bad news.

There's nothing we can do about this. This has played out over and over again

across any number of industries and once it starts there's no putting the toothpaste back in the container. So what can we do? Well, we can counter it and that's

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