Ever struggled with Amazon Flat Files or felt unsure about how to use them?

You're not alone.

In this session, we're bringing on Sasha Rubotov, who will walk you through how to download and access Amazon Flat Files,

provide step-by-step guidance on how to utilize them effectively, and answer all of your burning questions.

This is really going to help you perform those tasks that might feel impossible inside a regular seller Central.

Hello, everybody, and welcome to another episode of the series' sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehears, organic conversation about serious strategies or serious sellers of any level in the e-commerce world. I'm really excited to have you on, and I guess the first thing that I really would like to ask you is, especially for the beginners who might not know what flat files are. Could you maybe tell me about you and then tell me what flat files are?

Thanks, thank you, Wally. So I've been consulting and managing Amazon business since 2017, so about eight years. And it started and just bet between me and my friend that I could beat his website sales with Amazon sales.

And eventually, a lot of U.S. manufacturers who had their branded products or sold their products

in traditional channel, which means that they were selling through independent distributors

and then sold to retailers.

And as a result, their brands had tons and tons of products listed on Amazon, but they

had no idea what was happening with their Amazon listings because they didn't list them themselves.

So they've had extensive product catalogs with huge problems because you'd have one product listed by 10 different Asans.

Or you might have one ASEN with 10 different UPCs attached.

And so with that kind of mess to untangle, you really have to use flat files.

And flat files are really just very long Excel files that contain all the information

that you usually see in your user interface when you click the edit button on your listing.

So all of that information, all those fields or the data is listed in the Excel file,

and then you can edit it and upload them in bulk.

And that's sort of the main use of the files is to do many listings at one time instead of editing one listing field by field.

Do you want to go ahead and present your live bit and then we'll get into questions?

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