701: Kristen Rivoli: New Brand, New Year: How Rebranding Can Work for Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Business, Design

4.9 • 810 Ratings

🗓️ 7 September 2021

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Kristen Rivoli Welcome to a Well-Designed Business. Many designers are interested in expanding their business, whether that involves bringing a product to the market, tapping into a new niche, or building up passive income. My guest today, Kristen Rivoli, brings interesting insight into this idea. She recently rebranded and added a passive income stream to her business, built on selling curated designs to those who love the idea of design but don’t have the budget for it. She’s sharing her insights with us in today’s episode! Pick it apart: [2:14] LuAnn and Kristen discuss the changes to the design world post-pandemic and how the industry has shifted over time. [14:41] Kristen discusses the importance of data, organization, and processes. [21:00] Kristen shares her new passive revenue stream and how she started it. [30:23] Kristen highlights how she branded her passive income stream without taking away from her luxury design brand. [1:01:07] Kristen emphasizes how she leaned on experts to help her launch the expansion of her business. LuAnn and Kristen Rivoli’s Ah-Ha moments: “The best advice I can give to my clients right now is, we’re going to move forward with the design, but we’re all just going to have to be a little more patient. Things are a little more upside down today. It’s just our reality of today.” -Kristen Rivoli “Give all sides of the design world a try. Try it on and see if it works.” -Kristen Rivoli “It is a challenge. Many designers have talked about the challenge of offering a different ladder of services that is different than their bread and butter or passion.” -LuAnn Nigara “There are lots of potential clients who are not your client today, but they will be in five or eight or ten years. If you can offer a service to them that respects where they are now...that’s what you’re doing. You’re saying I know that you want something beautiful and you want someone to help you but you’re not quite ready for my full service, so let’s deliver something to you, let’s get you in the Kristen family, and in ten years when you’re ready, you’re going to think of me first.” -LuAnn Nigara More about Kristen Rivoli: Kristen Rivoli Interior Design, founded in 2009, is built upon my extensive experience designing luxury residential and large-scale commercial projects. With an expertise in new builds and gut renovations, I design premium homes customized to your tastes and needs. My designs have been featured in Architectural Digest, House Beautiful, New England Home, Boston Common, Domino, Boston Globe Magazine, and HGTV. A native of western New York and graduate of the Art Institute of Pittsburgh, I live with my husband, two sons, and dog just outside of Boston. Connect with Kristen Rivoli: Website Rooms by Rivoli Instagram Facebook Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour at High Point LuAnn Nigara and Friends Meet and Greet at High Point luannuniversity.com Inside Voice, Outside Voice Monthly Virtual Events http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: Mydoma Studio is the best place for you to manage all the details of your design projects. From time tracking to invoicing and receiving payments, even communication between you, your trades and your client. Go to mydomastudio.com/awelldesignedbuisness to get started today. Other Shows Mentioned: #319 Power Talk Friday: Kristan McLaughlin – Your Local Design Center As A Resource for Your Interior Design Projects #10 Denise McGaha – Deadline Driven Design

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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