7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 April 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates 00:44 – Eric uses retargeting and remarketing for their blog 01:01 – This builds relationship and is based on the audience’s behavior 01:17 – Some of Neil’s sales come from remarketing 01:26 – Neil shows specific videos 01:39 – You can use your explainer videos, repeatedly 02:03 – Your explainer videos should answer objections and create a story 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy 02:44 – Eric has a “thank you” video 03:11 – Fourth is to add a video to your homepage 03:30 – Talk about the problems people are facing 03:40 – Use the video to direct the people into your highest converting funnel 04:04 – Fifth is about the book Breakthrough Advertising 04:23 – DigitalMarketer covered the UPSYD model weeks ago 04:30 – Eric shares what UPSYD is 05:58 – Sixth, educate people through video or presentation (especially for new visitors) 06:15 – Last is to do live videos 06:23 – You can check the videos statistics and boost the ones that are working well 06:30 – Eric shares what he does when a user visits his free consultation page 07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 07:21 – Subscribe, rate and review the Marketing School Podcast 07:26 – Text MARKETINGSCHOOL to 33444 07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use 08:12 – That’s it for today’s episode! 3 Key Points: An effective explainer video should answer your audience’s objections and problems. Use your videos to direct people to your highest converting funnel. If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your low time
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neapapah.
0:57.0	And today we're going to talk about seven ways you can use a video
1:00.0	to improve conversion rates.
1:02.0	So way number one, what you can do is if you have people at different
1:07.2	stages of the funnel, so I'll use my agency as an example. Let's say you visited our case studies page. Well, I'm going to
1:15.0	re-target you with a video to come back to us for a one-on-one consultation.
1:19.6	Or if you visited our SEO page, then I might, or an SEO blog post, I might say, hey, come over here and download our 10 resources to
1:27.7	SEO or our 1 million backlink case studies PDF.
1:30.8	So what I'm trying to do here is I'm trying to establish a relationship
1:34.0	and I'm trying to point you in the right direction based on how you've behaved, based on what
	...

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