How to Prepare for Google’s First Mobile Index | Ep. #151

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 December 2016

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best. Time Stamped Show Notes: 00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index 00:38 – Google’s focus is shifting more towards mobile 00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better 01:13 – AMP also has a carousel like the ones in the desktop version 01:23 – Make sure you use the AMP framework for your sites 01:37 – Get rid of anything obtrusive like pop-ups 02:18 – Make sure your website is optimized for speed 02:28 – Google Chrome allows you to test how quickly pages are loading 02:39 – Look at Google Chrome’s page speed and page speed tools 02:46 – Pingdom is one tool that you can use to do a speed test 02:56 – Make your site more readable 03:21 – Setup filters and segments in Google Analytics report for mobile views 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer 04:20 – A responsive design is key 04:28 – Run structured data tests for different URLs 04:42 – Use a Googlebot to test if your canonical links are accessible 05:00 – That’s it for today’s episode! 3 Key Points: Use the AMP framework as the basis for your mobile sites. Remember to make adjustments to your UI and design for the best user experience. Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how CEOs and really anybody that owns a website
1:02.0	should prepare for Google's first mobile index.
1:06.0	So first and foremost, Google's mobile index, it just shows that they're shifting more of a focus towards obviously mobile. and here's what you should do about it.
1:14.0	The first thing actually is really simple.
1:16.4	Google came out with its AMP framework accelerated mobile pages and it's something you probably
1:21.3	should be taking advantage of because it makes the user experience a lot better.
1:24.5	So we're talking typical websites might take eight to nine seconds to load, but if you can make a website load in, you know, quicker than 0.5 seconds,
1:32.0	it's a much better user experience and readers
1:34.4	enjoy that so I think a lot of you when you're looking at your mobile
	...

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