How to Craft High Converting Explainer Videos | Ep. #119

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 November 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product. Time Stamped Show Notes: 00:27 – Today’s topic: How to Craft High converting Explainer Videos 00:38 – You DO NOT need a very high budget 00:45 – Youtube Director allows you to shoot decent videos from your iPhone 01:04 – Video Brewery is a market place for videos 01:24 – Be involved in crafting your videos 01:39 – You need to look at the objections 02:14 – Answering objections isn’t enough, you have to make a story 03:05 – Growth Everywhere’s Squatty Potty is described as an example 04:22 – Short explainer videos don’t get people hooked on your product 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally 05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan 06:18 – Talk to your voice-over person beforehand 06:38 – Before you give the script, try it yourself first 07:05 – Demo Duck and Switch Video offer video services 07:23 – Sandwich Video is great for budgets $100K+ 07:54 – Focus on the script 08:12 – That’s it for today’s episode! 3 Key Points: You DO NOT need a ton of money to create explainer videos—you can do it on a budget. Write your OWN script, as you are the best person who understands your product. Remember to connect emotionally to your listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to make high converting explainer videos.
1:01.0	And this is something that Neil is no stranger to
1:03.4	considering that he's done a lot of explainer videos for different companies that
1:07.2	he's run so the first thing I'll say is when it comes to making explainer
1:11.8	videos don't think that you need a very high budget to get going with it.
1:15.0	Oftentimes nowadays, there are apps out there.
1:18.0	I think there's one called YouTube Director that's on iOS.
1:21.0	It's probably available for Android too, but it allows you to shoot decent
1:24.6	videos and oftentimes I see people actually running ads just from videos that they
	...

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