creativity is at the heart of any innovation. I think when we use the word innovation, we tend to think

about it like a technology, like how can I use generative AI to be a better version of myself, which is

true. But I think the greatest innovation is in thinking. And the way for everyone who's listening,

the way that I define innovation is the ability to create new value. To do that, you have to be creative,

not just in the ability to take incredible photos

or to run an incredible knowledge company

or to paint masterpieces

or carve beautiful figures out of the sides of mountains.

It's also the ability to recognize unforeseen patterns around you.

Hello, everyone.

Today's episode is made possible by plunge.com.

You all know that I have been an advocate of cold and heat therapy for a decade

of more.

I built cold plunges in my yard before you could get them on the internet.

And boy, was I over the moon when

plunge.com hit the market with both their cold plunges and their sonnas revolutionary.

You know I've been an advocate for a long time. These products from plunge.com are plug and play.

They are the best in the industry by far, that sweet mix of price and quality.

Coal plunges starting at $150 and going, of course, all the way up to the Mac Daddy all-in-one units for cold and hot therapy.

But the punchline here is that I'm an advocate for this brand and for cold and hot therapy because of the effects that have had on my life.

You know, I'm not a doctor,

and this is not medical advice, but the science has emerged around these benefits is clear, right?

...