Welcome to the Knowledge Project on your host Shane Parish, editor and cheap curator

of the Farnham Street blog, a website with over 70,000 readers dedicated to mastering

the best of what other people have already figured out.

The Knowledge Project allows me to interview amazing people from around the world to deconstruct

why they're good at what they do.

It's more conversation than prescription.

On this episode I have Venkatas Rao.

He's a writer, independent researcher and consultant.

He's the founder of the blog RibbonFirm, the technology analysis site Breaking Smirn,

and the author of a book on decision making called Tempo.

We talk about a host of fascinating subjects including the three types of decision makers,

mental models, the implications of the free agent economy and how to process information.

I hope you enjoy the conversation as much as I did.

Before I get started, here's a quick word from our sponsor.

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Let's get started.

I want to talk about your book Tempo, which is on decision making to start with.

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