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Marketing School - Digital Marketing and Online Marketing Tips

7 Unconventional Ways to Fund Your Marketing | Ep. #1236

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 19 December 2019

⏱️ 11 minutes

🧾️ Download transcript

Summary

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.  [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.  [01:33] Leverage your community to help you market through blogging and guest posting.   [03:29] Funding through revenue-based financing using a service like Clearbanc.  [03:57] Considering your strengths and trading those for marketing services.  [05:09] The best thing about using the BizX platform to trade services.  [05:54] The benefits of getting your hands on a Small Business Administration loan in the US.  [06:39] Examples of funding your marketing through business development.  [07:53] Monetizing your content to raise money.  [09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: TechCrunch Activision StartEngine Kickstarter ClickFlow Clearbanc LighterCapital BizX Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're going to talk about seven unconventional ways to fund your marketing. So when you think about funding your marketing, well, what can you do?

1:04.0

Okay, well, you have to spend money on ads, right?

1:06.0

So you can fund your money through your customers, right?

1:08.0

There's many ways out there where people talk about funding through venture capital, right?

1:12.8

You see that news all the time,

1:13.8

especially if you read Tech Crunch all the time,

1:15.1

it's like, oh, who raised this money, blah, blah, blah.

...

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