7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 13 November 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

To create an irresistible offer you need to balance the scale of price and value. That’s how you create offers that people want to buy. An offer becomes irresistible when it is simple, highly desirable, addresses consumer needs, and provides a way to avoid pain or gain pleasure. Learn the 7 traits of irresistible offers by watching this episode. Learned something new?

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Transcript

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0:00.0	You see, one of the most important things I've learned in my business
0:20.0	is to make an offer they can
0:22.0	refuse.
0:23.0	See, price is only an issue in the absence of value.
0:29.5	One of the things that you gotta do, you can let people know, they can say no to your offer.
0:35.6	Well, in my case, if they say no to my offer,
0:40.3	they know what's going to happen.
0:42.3	So one of my guys
0:44.3	do the house with a baseball bed
0:48.3	teach them a lesson
0:50.3	what it means to say no.
0:57.0	To Don Carlion. Always remember when a consumer is making a buying decision,
1:01.0	they've got a mental scale in their minds.
1:04.0	Do I want to buy this? Do I not want to buy this?
1:07.0	It's price versus value.
1:09.0	Price versus value. price versus value.
1:11.6	If the value is great enough, they have no problem paying that price.
1:16.6	But price is always going to be an issue if you don't offer enough value.
1:20.6	So today I'm going to teach you the seven traits of an irresistible offer.
1:25.6	Trade number one, it has to be easy to understand.
1:30.0	You don't want your offer to be very confusing.
1:32.0	Oh, you get this, you get this,
	...

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