7 Things You Need to Know as an Entrepreneur

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 22 May 2022

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode is a classic moment from GaryVeeTV! During a dinner I had in Atlanta, I took the opportunity to take answers from all the guests about their business and digital marketing questions. The topics included budget, content creation, ad targeting and plenty of others. I hope you find some great value for your business in this one.

Enjoy! Let me know what you thought.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	I would run Facebook and LinkedIn ads and make contextual creative to the data that shows
0:15.7	me who the historic customers you tend to get are.
0:18.8	And I would run the ads against those demographics and psychographics.
0:22.4	And I would make 43 different pieces of video starting you or somebody else that went to
0:27.2	bring them values so that we built awareness.
0:30.2	So those ads would not look like my traditional TV ads.
0:33.4	Are you crazy?
0:35.4	Do you know how bad your traditional TV ad is no matter how awesome you are?
0:41.6	I would stay ahead of that curve.
0:43.8	By building a brand digger.
0:45.4	The only way if that gets to the scale that it could, listen to the words, if that gets
0:51.5	to the scale that it could.
0:53.0	In 15 years, the only thing that's left is brand.
0:56.2	They have to say, Alexa, can you get me digger?
1:01.7	Because if they say give me a personal lawyer, give me a trainer, a milkshake, whatever,
1:07.6	they're going to have, and that is going to play out.
1:13.2	So I have $2,000 million for the model right here where we're saying, and all the TVs,
1:17.8	all stuff.
1:18.8	Yeah.
1:19.8	If you talk about it.
1:20.8	If you talk about train musicians.
	...

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