How to Make CRO Work in Your Business | Ep. #95

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 November 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show Notes: 00:28 – Today’s topic: The prerequisites to make CRO work in your business 00:42 – Make sure the website has a good amount of traffic 01:12 – If you don’t have enough leads, it won’t work out 01:23 – Neil ensures they have at least 100-200 conversions per month 02:04 – Make sure you’re prioritizing correctly 02:14 – Use the Eisenhower Matrix 03:03 – Make sure the timing is right 03:07 – Set up your funnel 04:20 – Make sure somebody owns CRO in your team 05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo 07:00 – Make use of your website’s search 07:18 – Kissmetrics 07:35 – Crazy Egg will show you how users interact with your site 08:20 – That’s it for today’s episode! 3 Key Points: CRO doesn’t just work with any website; having a good traffic is essential before starting. Having the right tools if pointless if you don’t have the right strategies and people in place as well. Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about the prerequisites
1:01.0	to make a CRO or conversion rate optimization work in your business.
1:05.6	So one number that I always like to set in stone before doing any type of CRO work
1:11.3	initially is to make sure that the site at least has a good amount of traffic going to it.
1:15.7	So in my case, I might just say, you know, 10,000 visits to a website before I start doing CRO.
1:20.7	If you start doing CRO initially before you have anything going on, assuming you're not
1:24.4	running any type of paid traffic at all, well, I mean you have a lot more bigger fish to fry
1:28.6	before even thinking about CRL. CRO is when you get to a deeper level or when you're
1:32.3	running a lot of paid traffic, you know, the to a deeper level or when you're running, you want to make sure that you're able to have a higher conversion rate for it to, you know, keep it really optimized.
	...

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