Seven email subject lines that really work.

One of the lessons that I've learned from my cooperating mentor, Alan, years ago,

he said, do you know, Dan, what is the purpose of an envelope? And I said, well, I don't know,

what is the purpose of an envelope, I guess, to put the stamps on it and get it to somebody

in a direct mail context. And he said, no, the purpose of an envelope

is to get people to open up the letter

and see the content inside.

You see, after so many years, nothing has changed that much.

When it comes to your subject line,

what is the purpose of the subject line in your email? Yes, that's correct, is to get your read line. What is the purpose of the subject line in your email?

Yes, that's correct, is to get your readers or subscribers

to open up your email.

That's it.

Nothing more than that.

You might say we know a thing or two about email marketing

and subject lines.

Over the years, we have built a massive email list with millions and

millions of people, not spam lists, but over the years that by offering something worth of value,

it could be a PDF, could be a downloadable, could be a webinar that people have put up their

hand and say, hey, I want more information, and they give us the permission to email them.

Now, if you are on my email list,

then you will know the frequency of the emails

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