7 Steps to Your Speaking Brand with Mike Kim

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 29 January 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.

On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.

Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What is the most unique selling proposition that any of us have?
Who should your marketing materials be speaking to?
Which platform is best for you?
Why you should position yourself towards the high end of the market.
How do you know what kind of product you are offering?
What is the best way to pitch and sell yourself?
What are the three sub-identities to every brand?
Can you sell lower-tiered products while being positioned as a high-end brand?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. Hey, what's on my friends? Graham Baldwin
0:49.3	here. Welcome back to the speak of lab podcast. Glad you are here. Glad you're joining us.
0:53.6	We got a great guest for you. Hey, before we get there, have you checked out our new YouTube channel? Every single week, we are doing these new speech breakdowns. It's been really popular. We've really enjoyed doing them. I heard a lot of great feedback from people. But basically, we are taking really popular TED talks or other online speeches and motivational talks and presentations. And we are walking through and just kind of doing a reaction video to them,
1:13.2	explaining the ins and outs of what worked, what didn't work.
1:16.3	So these are all totally free training videos.
1:18.2	So definitely go by, check them out over on YouTube.
1:20.4	You can find us by going over to YouTube.com slash the speaker lab.
1:24.3	We'll take you straight there.
1:25.3	Or you can just go to YouTube, search for the speaker lab, search for speech breakdown. You'll find our stuff there. So let us know what you think about it. Let us know if there's a talk or presentation that you would like for us to do a speech breakdown of as well. Also, if you like what you see over there, make sure you subscribe to the channel. Make sure you like the videos, comment on the videos, and we really appreciate that. That helps us out. Okay, so today we got another great guest for you. We got a lot of great guests for you, but today we're talking with Mike Kim, and Mike has been a friend for many, many years. And Mike has created a seven-step process for creating a personal brand. So we're going to walk through this. It makes an alliteration with a whole bunch of peas. So get ready for that. If you're someone who likes to take notes, then have a pen, pencil, marker, crown, lipstick, chapstick, nail polish, blood, whatever you need to use, because might give some great tips here. We talk about why positioning determines so much of everything else that you do in your business. We talk about how to price yourself as a premium speaker while so being able to negotiate and take lower price gigs. And overall, this is really a great episode, whether you're a new
2:22.1	speaker or you're a veteran speaker alike. This is really, really helpful. Mike gives a lot of
2:26.0	good frameworks to think through here. So I think you're really going to enjoy it. So let's get right
2:29.6	into it. Here's my conversation with Mike Kim. Enjoy it.
2:36.3	Hey there, my friends.
2:37.2	Graham Baldwin here today, joined by my buddy Mike Kim.
	...

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