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Perpetual Traffic

7 Secrets to Explode Your Profits with Upselling

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 18 July 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundling, subscribe-and-save options, thank-you page offers, and value-driven incentives—without disrupting the customer journey. You'll learn how brands like Amazon, Apple, and Dollar Shave Club use upsells to increase profits by 35% or more, and how to apply these same tactics to your business in time for Q4. Whether you're an e-commerce operator, digital marketer, or service provider, this episode is your upsell playbook for adding more value, converting smarter, and scaling revenue fast—all without selling “a bunch of crap.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit
  • 00:00:26 - What Is nAOV and Why It Changes Everything
  • 00:01:47 - Q4 is Coming—Are Your Nets Fixed?
  • 00:04:45 - Unlock More Revenue with Strategic Upsells
  • 00:04:55 - The Cross-Sell vs. Upsell Showdown
  • 00:06:17 - Real Upsell Examples That Actually Work
  • 00:15:38 - Why Subscription Upsells Are Profit Goldmines
  • 00:19:51 - Incentives That Get Customers to Say “Yes!”
  • 00:21:22 - Beauty Brand Deep Dive: Mascara That Converts
  • 00:22:14 - What Makes a Great Cross-Sell Strategy?
  • 00:22:56 - Bundles That Boost AOV Instantly
  • 00:23:42 - High-Impact Upsell Techniques You Can Steal
  • 00:24:47 - Overcoming Common Upsell Roadblocks
  • 00:26:06 - Inside Tier 11’s Client Wins
  • 00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How
  • 00:34:22 - The Art of Post-Purchase Upselling
  • 00:38:30 - Final Takeaways to Maximize Your Profit

LINKS AND RESOURCES:


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Transcript

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0:00.0

You're listening to Perpetual Traffic.

0:09.0

Are you looking for new audiences for your business?

0:14.0

Well, Snapchat is full of engaged users you just might be missing.

0:19.0

And if it feels like your current audiences on all those

0:22.3

other social platforms are tapped out, it might be time to diversify over to Snapchat.

0:28.1

Here's why, 75% plus of 13 to 34 year olds and over 25 countries use Snapchat.

0:41.6

40% of Snapchatters aren't even on TikTok daily.

0:44.1

And it's not just Gen Ziers.

0:49.4

In fact, nearly one in four Snapchatters are over the age of 35.

0:54.8

And 85% of Snapchaters discover new products and brands through social ads and that's 17% higher

0:56.7

than non-users on the platform.

0:59.2

This is an untapped platform.

1:01.5

I don't know many people

1:03.2

who are advertising on it right now.

1:05.4

It's still a blue ocean for you

1:07.2

because with Snapchat,

1:08.6

you have the potential to reach

1:09.8

a hugely untapped audience

1:11.2

and drive incremental growth for your business. So if your paid ad strategy could use a boost,

1:16.3

it might be time to put Snap on your roadmap. Go to Snapchat.com forward slash perpetual traffic

1:21.5

to learn more. Snapchat is now giving away thousands and free ad credits to new customers.

1:29.3

Go to Snapchat.com forward slash perpetual traffic to find out if you're eligible. Hello and welcome to the perpetual traffic

...

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