Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school with

your instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School.

I'm Eric Sue.

And I'm Neil Patel.

And today we're going to talk about seven marketing lessons

that you can learn from Fort Knight.

So Fort Knight, for those of you that don't know, it's a game released by Epic Games and it's a free to play a game and it's a first person shooter and there has been, look, you got NFL superstars, you know know people that have made themselves celebrities from playing this game and I've actually played it for a little bit and I found it really enjoyable

So I guess I can kick things off so the first marketing lesson around Fortnite is what I just talked about. It's free to play. It's, let's call it freemium. You basically pay afterwards, you acquire a bunch of users, and then you pay for like skin upgrades, weapon, maybe weapon skins, things like that. Those are all add-ons on top and then skin

like that. Those are all add-ons on top and then you can also buy like season packs and all that.

It's like all the stuff they acquired the volume first and then they start to collect revenue.

In marketing we all believe that you have to be perfect from day one.

If you look at Fortnite, what they ended up doing is they release something that was good

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