7 Google Ads Hacks That'll Crush it in 2019 | Ep. #888

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 January 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019 [00:45] 1: Custom-intent audiences. [01:01] Anyone searching for “red shoes” can get a red shoes ad. [01:20] The CPA is low. [01:30] 2: Create a remarketing video for all the people that didn’t check out. [01:50] Do an opposite pitch in this video. [02:10] 3: Don’t forget to connect your YouTube ads with analytics. [02:50] 4: Stop driving people back to the same landing page. [03:27] 5: Don’t forget about CPA bidding. [03:42] Once you get a few conversions, switch your bid amount. [04:15] 6: Run ads on Gmail. [04:35] 7: Don’t forget about Google Display Network Responsive Ads. [04:55] Have a responsive image. [05:05] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about
0:59.0	seven Google Ads hack that will crush it in 2019.
1:02.0	So today, I mean, look, it in 2019.
1:02.6	So today, I mean, look, it's 2019, it's a brand new year, it's the 5th of January,
1:07.2	welcome to the new year.
1:08.4	We want to help you crush it, so we're going to talk a lot about crushing certain things
1:11.3	in 2019.
1:12.4	So I guess I'll start this off. So with
	...

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