7 Laws of Podcasting | Ep. #1532

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 October 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Seven Laws of Podcasting. [00:32] How long Eric and Neil have been podcasting for. [01:18] Law 1: Be consistent, consistently. [01:47] Law 2: Have a lot of content to get more listens. [02:16] Law 3: Repurpose content across channels. [03:01] Law 4: Do keyword research, no matter the topic. [03:13] Law 5: Pay attention to your audio quality and make use of a mixer and a good mic. [04:12] Law 6: Always ask your audience for ratings. [04:33] Law 7: Stay on top of your numbers, particularly retention. [05:30] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: ‎The Joe Rogan Experience Entrepreneurs on Fire with John Lee Dumas Repurpose House Focusrite Chartable Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.4	And today we are going to be talking about the seven laws of
0:59.4	podcasting. So Neil and I have been podcasting for about, it's been four years now, a little over four years for marketing.
1:06.0	Longer if you think about your growth everywhere.
1:08.0	Yeah, longer leveling off for seven years on that one.
1:12.0	So it's been a long time, so seven years for seven laws on that one so it's been a long time so seven years for seven laws right but I guess I'll kick it off first
1:16.8	So before I kick it off Neil and I didn't know where this podcast was going to go and we've realized that we caught into a trend that is still
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