7 Business Lessons From Instagram Launching 'Reels' | Ep. #1531

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 October 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels. [00:30] Currently, there is an ongoing battle against TikTok. [00:56] Instagram, owned by Facebook, is copying the concept of TikTik. [01:03] Despite popular belief, it is not illegal or even in poor taste to copy others. [01:22] Don’t expect every launch to be a success, and keep trying new things. [01:45] When you launch, launch with a fanfare and make sure to market correctly. [02:20] Create buzz and noise around your offer before you launch. [03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels. [03:21] A key business philosophy: if you can’t build it, crush it, or buy it! [04:05] Know when something is not working and take it off the market quickly. [04:49] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: TikTok Instagram Reels Mark Zuckerberg Snapchat Apple Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.6	And today we're going to talk about seven business lessons from Instagram launching reels.
1:00.0	So Instagram, as of this recording, there's this battle against TikTok, you know, the even the US is battling TikTok as well trying to get them to sell.
1:08.8	And so Facebook sees TikTok as a existential threat. So they launched their TikTok competitor called
1:15.6	Reels and we just want to talk about a couple of business lessons that we learned
1:19.9	watching Mark Zuckerberg and Facebook which owns Instagram over the year.
1:23.9	So I'll start with number one.
	...

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