4.8 • 849 Ratings
🗓️ 31 December 2024
⏱️ 41 minutes
🧾️ Download transcript
In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of productivity tools, influencer strategies, and ethical AI use. They identify trends that will reshape how marketers operate—from automation doubling productivity to the rise of AI-generated influencers. They also discuss the intersection of human creativity and machine precision, and how marketers can adapt and thrive in an AI-driven world. Tune in to explore strategies and future-facing ideas that promise to change marketing as we know it.
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0:00.0 | Hey folks, Ralph here. |
0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
0:17.8 | or customers and then convert them typically at bottom of funnel. |
0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
0:29.4 | But our friends over at AdCritter have figured this stuff out. |
0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
0:52.6 | to deliver, and let me tell you, it really |
0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
1:12.9 | And the match rate is awesome. |
1:15.0 | They make it easy to connect with the right people, |
1:17.4 | the actual people that have interacted with your ads in the past, |
1:20.7 | and then allow them to naturally flow through your funnel |
1:23.7 | so you can convert them at bottom of funnel. |
1:26.9 | Now, the folks at AdCritter, we twisted |
1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
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