4.8 • 849 Ratings
🗓️ 27 December 2024
⏱️ 28 minutes
🧾️ Download transcript
Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for years. So whether you’re revisiting these gems or hearing them for the first time, buckle up. This is the stuff that’s driving results across $200 million in annual ad spend. Let’s get into it!
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0:00.0 | Hey folks, Ralph here. |
0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
0:17.8 | or customers and then convert them typically at bottom of funnel. |
0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
0:29.4 | But our friends over at AdCritter have figured this stuff out. |
0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
0:52.6 | to deliver, and let me tell you, it really |
0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
1:12.9 | And the match rate is awesome. |
1:15.0 | They make it easy to connect with the right people, |
1:17.4 | the actual people that have interacted with your ads in the past, |
1:20.7 | and then allow them to naturally flow through your funnel |
1:23.7 | so you can convert them at bottom of funnel. |
1:26.9 | Now, the folks at AdCritter, we twisted |
1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
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