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Marketing School - Digital Marketing and Online Marketing Tips

7 Insider Secrets to Launching a Book | Ep. #1587

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 December 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

7 Insider’s Secrets to Launching A Book   In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.  [00:34] Bulk book sales are now being counted as a single sale.   [01:04] Use a company like ResultSource that counts bulk sales individually. [01:23] Have quotes and testimonials from other book authors on the front and back cover.  [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing. [03:02] Keep in mind that traditional publishers have all the control. [03:31] Some traditional publishers also own magazines in which they can promote your book.  [04:00] Keep in mind that most books don’t sell very well.   [04:29] Use a well-known agent if you want to go the traditional route.  [04:50] Publishers are not going to drive sales for you – the marketing is up to you.  [05:35] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   ResultSource The Coaching Habit  Page Two Books  Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

0:55.0

And today we're going to talk about seven insider secrets to launching a book.

1:01.0

I'll go first I guess. Secret number one. What I learned and Neil this actually

1:06.0

might be different now but according to one of our book promotion leader who's been in

1:10.0

the space for a while what used to work really well is that you would go speak at a

1:15.0

conference and then you would get a bunch of bulk sales. What I'm hearing now is a lot of

1:19.1

the bulk sales providers out there, they're all counting it as one sale. I'm not sure how much I believe that

...

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