Welcome to the Eventful Entrepreneur.

I'm Roger Woodall, founder of the Borma Sevens, the world's largest sport and music festival.

With all events in 2020 grinding to a halt, I'll be bringing people back together, but in a different way.

Hello and welcome to the eventful entrepreneur podcast. In this episode, we'll hear from the

people behind the creation of a brand that aimed to disrupt a highly competitive market,

the sportswear industry. I'm producer Dan and I'm here for the first time

with not one, but two entrepreneurs. Firstly, we have the event for entrepreneur himself, Mr. Roger

Woodall. How are you, Dodge? Very good, mate. Welcome back. Thank you. Looking forward to this.

Me too. And finally, it's a welcome return to these parts, the creative genius, Stephanie Essex.

Hey, Dan.

How are you?

Very good.

Been a while.

It has about a year, I think, since I've been in this office.

Now, before we do get into the podcast itself, it's worth noting that episodes one and four of this podcast, the sort of spiritual prequels to this episode, they covered Dodge's journey

to becoming a successful festival owner,

and they may add a bit of context to what we're about to discuss today.

So if you haven't already listened to episode one and four, go back and check them out.

And while you're there, make sure you subscribe and leave us a cheeky five-star review while you're at it.

Well, that's the housekeeping over, so let's get into it. We'll start with

Steph. We've heard Dodger's journey up until creating and delivering Bournemouth Sevens.

When and how did your pass cross? So I needed to find a placement at university. I was doing

...