Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about

Seven evergreen marketing tools to keep in your toolkit and I'll go first so the first evergreen tool to keep in your toolkit. And I'll go first. So the first evergreen tool to keep in your toolkit, I've talked about this one in the past.

I really like Supermetrics.

Sure, there's Google Data Studio which is free.

Supermetric just has a bunch of templates I can pull from a reporting standpoint, whether it's advertising reports, organic reports, that I typically don't get from elsewhere. So it's just easy. It's not super expensive. It does cost some money. I think it's actually I don't remember how much it is but supermetrics check it out they're a finished company

Check out a TRFs content Explorer. It's great to see who's updating their content on a frequent basis as well as what of your content is being updated on a regular basis and you can use that to figure out if there's a decay in your content which the traffic is just dying and dying down over time and what you need to do to

constantly get more traffic.

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