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Marketing School - Digital Marketing and Online Marketing Tips

7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 October 2019

⏱️ 9 minutes

🧾️ Download transcript

Summary

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.   [00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book. [01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One.  [02:56] Why The Ideal Team Player should be required reading!  [03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think. [04:22] The Phoenix Project: a resource for effectively managing an engineering organization.  [05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business.  [06:35] Multipliers as a must-read for anyone who is about to start working with other people.  [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School The Hard Thing About Hard Things Ben Horowitz on Twitter Netscape LoudCloud  Zero to One  Peter Thiel   The Ideal Team Player Patrick Lencioni  Don’t Make Me Think Steve Krug  Basecamp The Goal  Jeff Bezos on Twitter The Phoenix Project  Gene Kim Principles Ray Dalio on Twitter Multipliers Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:48.1

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today

0:55.5

we're going to talk about seven evergreen books guaranteed to help you grow.

0:58.9

So I'll start with number one. We've got a handy dandy list over here. So the first one is the hard thing about

1:04.0

hard things. This is from Ben Horowitz. He is a partner at a firm called Andresen Horowitz,

1:08.4

a venture firm. And a really good book. It talks, it's basically a lot of his blog post kind of combined into a book and it

1:14.5

talks about the stories of him suffering through startup world I mean he worked at

1:18.4

Netscape when Netscape was one of the hottest startups in the world and then

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