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The Tom Ferry Podcast Experience

7 ‘Easy’ Real Estate Lead Sources | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 21 November 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

As the number of working agents continues to rise and the transaction count drops nationally, we’re seeing a tighter and tighter squeeze in the marketplace. This is a time when the amount of real estate lead sources you have is more important than ever. Because you’re going to need a lot more to continue generating the same amount of business. That’s why on This Week in Marketing, Jason Pantana is going to give you seven sources of what he calls “easy leads.” These are sources that are easy to use and expand your chances of attracting clients from every angle possible. There are real estate lead sources in here that you may not have even thought about, so it’d be in your best interest to watch or listen to this episode now – because other agents will…

Transcript

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0:00.0

The math is just unassailable.

0:02.0

Over the last several years,

0:03.0

we've seen an influx of agents

0:04.6

kind of coming into our business more and more agents

0:07.4

and what's more,

0:08.4

if you look at the projected number of sales next year,

0:10.4

we're being forecasted a reduced number of sales next year.

0:13.7

So here's the math, more agents, fewer sales.

0:17.1

I'm not calling for a collapse or a crash

0:19.9

or anything dramatic like that.

0:21.3

I am simply calling for a squeeze.

0:23.8

There's going to be a squeeze in the marketplace

0:25.9

and you have a choice in terms of how you respond to that.

0:28.3

Now, my belief is that change creates chances.

0:31.3

And so will you use the change in the marketplace today,

0:34.0

will you seize the opportunities that exist within that change

0:37.2

for yourself, for your business?

0:43.8

My aspiration for you in terms of your business

0:46.0

is when it comes to leads and the pipeline and opportunities,

0:49.1

I want you to be in conversation in proximity

0:51.2

with as many possible buyers and sellers

0:53.7

as you can in your local marketplace.

...

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