How to Map Out Your Marketing Funnel | Ep. #143

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 December 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a logical sequence that converts. Eric and Neil drop specific tools, tips, and sources that will help you map out your funnel to take it to that next level. Time Stamped Show Notes: 00:27 – Today’s topic: How to Map Out Your Marketing Funnel 00:35 – A marketing funnel consists of the steps a customer takes going through your website 01:13 – The possibilities are endless depending on your business type 01:30 – Most people design a website for people to buy something, but sometimes your customer is not ready to buy 01:50 – List out all the possible scenarios that someone could end up going through BEFORE actually buying your product 02:00 – Use a tool called gliffy.com and MindMeister.com 02:40 – Google “autopilot lead nurturing sequence” 02:54 – Autopilot increases MRR just by adjusting nurture sequence 03:08 – For more information, Frank Kern discusses contingencies on his Youtube channel 03:20 – Different behaviors of website visitors need to be mapped out 03:48 – Eric shares how you can lead your visitors to buy without asking 04:12 – There should be a logical sequence 04:35 – The marketing funnel should be never ending 05:26 – Plan out every single scenario 05:59 – You can align your funnel internally with your Facebook ads funnel 06:51 – Different traffic channels need DIFFERENT types of funnels 07:28 – That’s it for today’s episode! 3 Key Points: Mapping out your funnel can track your visitors’ activities and help you gauge the effectivity of your campaign. Each traffic channel draws a unique audience who may behave differently than the next channel—design your funnels according to the channel. Find out what your customer is thinking in each step of the funnel so that you can respond accordingly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with your find success in any marketing
0:14.3	with your instructors Neil Patel and Eric Sue.
0:17.8	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.8	I'm Eric Sue.
0:56.8	And I'm Neil Patel.
0:57.8	And today we're going to talk about how to map out your marketing funnel.
1:01.8	So Neil, what the heck does that mean exactly?
1:04.4	Yeah, so a marketing funnel is the steps
1:07.7	someone takes when they're going through your whole website,
1:10.9	right?
1:11.1	So think of a funnel as in someone could go to your
1:13.7	home page, then from your home page, they check out your product, if they like their
1:17.8	product, they add it to their cart, then they go through the check out process, they in their name email they register and then they complete the purchase right that's the example of a funnel.
	...

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