694: The Blue Zones Myth: What They Really Eat | Belinda Fettke
The Jesse Chappus Show
Jesse Chappus
4.6 • 1.6K Ratings
🗓️ 3 March 2026
⏱️ 123 minutes
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Summary
Belinda Fettke is a public speaker and independent researcher exploring how vested interests and religious ideologies have shaped plant-biased dietary and health guidelines.
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Transcript
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| 0:00.0 | Coming up on today's show. |
| 0:02.0 | This isn't reality. |
| 0:03.5 | This is marketing a mythical longevity pill. |
| 0:07.4 | Dan Butner trademarked Blue Zones in 2005. |
| 0:10.4 | In 2020, the Seventh-Day Adventist Church bought the Blue Zones franchise from Dan |
| 0:15.0 | Butner. |
| 0:15.4 | The Blue Zones franchise is very profitable. |
| 0:18.1 | You think about all the books that they've sold, they've out got supermarket, frozen mails. In fact, you can get a Korean mixed bowl, which Korea is not even |
| 0:24.7 | in the Blue Zones. I saw documentation in 2018 that it was going to cost a community six and a half |
| 0:30.4 | million US dollars to become Blue Zone accredited. He's recently been to visit the King in the UK |
| 0:36.5 | about the idea of taking this Blue |
| 0:38.9 | Zone's franchise to the UK. |
| 0:40.7 | The Seventh-day Adventist health reform message is sweeping across the United States and embedding |
| 0:45.4 | itself into the very fabric of your society. |
| 0:47.7 | This longevity is so many factors, but there's no way it was a plant-based diet. |
| 0:52.9 | The 95 to 100% plant-based diet has been |
| 0:56.3 | what Dan Butan has said all the way along. There's no way any of those traditional blue zones |
| 1:00.6 | are like that. The Blue Zones' longevity pill that we've been sold is the diet of Loma Linda. |
| 1:07.8 | What was your initial motivation to start digging into these hidden influences that are affecting modern dietary guidelines? |
| 1:16.5 | It's a really interesting question, Jesse, and a place I never expected to go to, to be part of. |
| 1:24.2 | I'm not sure if you're aware, but I was a nurse in my past life, but I had been a professional |
| 1:29.8 | photographer for about 18 years and just loving, photographing people, weddings, portraits, |
... |
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