694: Your Path to $1k+ Brand Deals, Even With a Small Audience

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 4 September 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could turn brand partnerships into serious income, even with just hundreds of followers? Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, is back to show us exactly how creators are landing four-figure deals without massive audiences. We're talking about tapping into that $480 billion creator economy pie — and you don't need a million followers to get your slice. This episode covers what brands really care about (hint: it's not your follower count), how to find the right decision makers, and how to structure deals that keep brands coming back for more. Tune in to Episode 694 of the Side Hustle Show to learn: How to land $1,000+ brand deals with a small audience The ROPE method for pitching brands effectively Why UGC and short-form content changed everything for creators Full Show Notes: Your Path to $1k+ Brand Deals, Even With a Small Audience New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠Policygenius⁠ — Compare free life insurance quotes from top companies and see how much you could save. About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.

Transcript

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0:00.0	Introducing your new Dell PC powered by the Intel Core Ultra processors, it helps you handle a lot, even when your holiday to do lists get to be a lot, because it's built with an all-day battery plus powerful AI features that help you do it all with ease, from editing images to drafting emails, to summarizing large documents, to multitaskingasking so you can organize your holiday shopping
0:21.7	and make custom holiday decor and search for great holiday deals and respond to holiday requests
0:25.9	and customer questions and customers requesting custom things and plan your perfect holiday dinner
0:30.2	for vegans, vegetarians, and Uncle Mike's carnivore diet.
0:34.2	Luckily, you can get a PC that helps you do it all faster. So you can get it all done.
0:38.7	That's the power of a Dell PC with Intel inside, backed by Dell's price match guarantee.
0:44.2	Get yours today at Dell.com slash deals. Terms and conditions apply. See Dell.com for details.
0:58.2	This is your path to a thousand,000-plus brand deals even.
0:59.9	You've got a small audience.
1:06.6	This is how to get your piece of the $480 billion, billion with a B-dollar, creator economy pie.
1:11.9	And to help school us on this is the author of Sponsor Magnet, which you can find at sponsor magnet.com. Justin Moore. Welcome to The Side Hustle Show. Dude, Nick, I'm so thrilled to be here, man.
1:18.2	I am pumped for this one. Stick around. We're covering what brands really care about, how to reach
1:23.4	the right decision makers, and how to maximize your earning power, not just with one-off campaigns,
1:28.9	but with long-term partnerships. And that's just round one. We've got three rounds with Justin
1:33.5	today, including his business idea donation for side hustle nation and the triple threat. But first,
1:40.0	just want to get a sense of what's possible in this world. You've got dozens and dozens of people
1:44.9	that you've worked with. Is there anything that really stands out to you in terms of like a really
1:48.4	small audience size creator who landed something meaningful? Yeah, 100%. So I have a coaching
1:55.0	client. Her name is Dr. Alex. And she has a podcast called Digital Pathology Place.
2:02.2	Okay.
2:02.7	She's a veterinarian, like a physician.
2:04.5	And her podcasts, on average, gets hundreds of listens, not tens of thousands.
	...

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