692 - The Importance of Tracking Win Rates in Sales, with Andy Paul

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 12 October 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Andy Paul (Author, Sell without selling out)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome to Sales Transformation brought to you by Lidium.
0:04.6	In today's episode, we have Andy Paul once again, sales expert and author of Cell without
0:10.0	selling out.
0:11.1	This time, Andy and Colin will be discussing the importance of tracking wind rates and
0:15.3	creating positive buying experiences.
0:17.7	Colin, over to you.
0:21.7	I want to circle back to something you mentioned earlier because I've been dying to ask you
0:26.0	this.
0:28.0	And I just want to make sure that I heard you correctly.
0:32.0	Oh, OK.
0:33.0	All right.
0:34.0	I think I heard you say most sales teams are not even tracking wind rates at all.
0:41.0	That's my experience, yes.
0:45.0	How?
0:46.0	I'll just give you an example.
0:47.8	So we've been running this cohort-based training program, actually group coaching program
0:54.7	called Selling School, and we're actually changing the name to a buyer-experienced boot
1:01.5	camp because we were teaching how to create positive buying experiences to increase your
1:06.2	wind rates.
1:07.2	So I was going to be a little more explicit in the name.
1:10.1	But as the students came into this, and these were range of sellers, range with different
1:17.0	experience levels.
	...

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