693: Abby Walker, Author of "Strap On A Pair" + Founder of Vivian Lou Insolia®
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 19 February 2018
⏱️ 41 minutes
🧾️ Download transcript
Summary
Do you feel like you’re quarter-assing your way through life and work?
Our guest today is Abby Lou Walker, a former corporate executive turned entrepreneur. Her pivot came as she discovered she was unfulfilled at work and taking her stress and disappointment home to her family where she was the mom of two young children...and as she described, quarter-assing her way through work and life. Never feeling like she was really successful in either realm.
So, Abby turned to a creative outlet for some release - blogging about shoes for just 1 hour per week. While blogging, she made a chance discovery about an untapped market and the rest is history.
Today Abby Walker is the CEO of Vivian Lou, a 7-figure company that creates comfortable insoles for high heeled shoes. She is also the author of the new book Strap on a Pair: A Middle-Aged, Middle-Management, Middle-Class Mom's Quest for Something More.
Abby shares how she overcame some of her personal limiting beliefs around earning money, why she equated being rich to being an absent parent and the financial benefits of a practice called EFT.
To learn more about Abby visit www.vivianlou.com or follow her on Twitter @iheartvivianlou.
To learn more visit www.somoneypodcast.com.
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Transcript
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| 0:00.0 | So Money episode 693, Abby Walker, CEO of Vivian Lou and author of Strap On A Pear. |
| 0:08.6 | You're listening to So Money with award-winning Money Guruourou Farnu Tarrabi. |
| 0:14.5 | Each day get a 30 minute dose of financial inspiration from the world's top business minds, |
| 0:20.0 | authors, influencers, and from Farnus yourself. |
| 0:24.3 | Looking for ways to save on gas or double your double coupons? |
| 0:27.9 | Sorry, you're in the wrong place. |
| 0:30.0 | Seeking profound ways to live a richer, happier life. |
| 0:33.4 | Welcome to So Money. |
| 0:37.6 | Do you feel like you're quarter asking your way |
| 0:39.8 | through life and work? |
| 0:41.9 | Welcome back to So Money, everyone. I'm your host |
| 0:44.4 | Farnish Terabi. Our guest today is Abby Lou Walker. She's a former |
| 0:50.0 | corporate executive turned entrepreneur. Her pivot came as she discovered |
| 0:54.7 | she was unfulfilled at work in taking her stress and her disappointment home to her |
| 1:00.2 | family where she was the mom of two young children, and she describes it as quarter |
| 1:04.9 | asking her way through work and life, never feeling like she was really successful in either |
| 1:10.5 | realm. So Abby turned to a creative outlet for some release, blogging about shoes |
| 1:16.7 | for just an hour per week, it's all she could handle, and it was while blogging that she made |
| 1:21.8 | a chance discovery about an untapped market. |
| 1:25.8 | And the rest, as they say, is history. |
| 1:28.4 | Today, Abby is the CEO of Vivian Lou. |
| 1:31.3 | It's a seven-figure company that creates comfortable insoles for high-heeled shoes. |
... |
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