#691: How to Make Money Online: Social Media vs. Email List

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 25 June 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Prioritizing your email list to connect directly with potential buyers and scale your business. What if I told you that you’re just one email away from boosting your revenue by thousands! My friend, the moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers is the moment when your business will truly take off. I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email list marketing. In this episode, I share all the reasons why your email list should take center stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable business! Honestly – what more could you ask for?! Today, I talk about: (5:51) Proof that email lists are more effective for scaling your business than having social media followers (10:01) The surprising difference in conversion rates between social media marketing and email marketing (13:17) Real-life examples of when email marketing made thousands for my business (19:09) Why a revenue boost is always just one email away (20:46) Tips for staying consistent, putting in the effort, and having a direct relationship with your audience Listen in because when you have a thriving email list, you have the power to strengthen your client relationships, provide massive value, and sell your offer like never before. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:15.0	When you have an engaged email list, you have the power to nurture those relationships, provide value, and ultimately sell your products or services to people who have already raised their hand and said, yes, I want to hear from you on a regular basis. I'm Amy Porterfield ex corporate girl turned CEO of a multi seven figure
0:22.3	business but it wasn't all that long ago that I lacked the confidence,
0:26.3	the budget, and the time to focus on growing my small but mighty business.
0:32.4	Fast forward past many failed attempts and
0:35.4	lessons learned and you'll see the business I have today, one that changes lives and
0:40.2	gives me more freedom than I ever thought possible, one that used to only exist as a daydream.
0:48.0	I created the online marketing made easy podcast to give you simple, actionable step-by-step strategies to help you do the same.
0:56.2	If you're an ambitious entrepreneur or one in the making who's looking to create a business
1:01.4	that makes an impact and a life you love, you're in the right place, friend.
1:06.0	Let's get started. When you run an online business your marketing metrics will tell you what in your
1:17.7	business is profitable and where you're throwing money away. Yikes. That's pretty important, right? Luckily, I've put together
1:25.5	the ultimate marketing metrics checklist, which is a free resource that will guide you through
1:30.7	tracking and analyzing the most crucial metrics for your business.
1:35.3	And let me tell you, I'm going to keep it simple but effective.
1:38.3	From evergreen data and revenue generation to podcast metrics and social media growth this cheat sheet will cover it all
1:45.7	it's the exact one my team and I use to track our metrics on a weekly, monthly, quarterly
1:51.1	and annual basis.
1:53.1	Let me be honest here, this wasn't an overnight process win for me.
1:57.1	It took me 10 years to build this comprehensive list
2:00.0	and get it just right, but you, my friend,
2:02.4	can start using it today, tailoring it to suit your
2:05.6	business specific needs but not having to start from scratch like I did.
	...

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