#692: How To Create Your First Website (& Upgrade Later)

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 27 June 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A behind-the-scenes look at the tools and strategies my team used for our beautiful website refresh. When you're building your online business, can you really only rely on social media to scale? The quick answer – NO! While social media is excellent for outreach, you just aren't going to get the same stability, control, and conversion rates as a website. But, I know what you're thinking: Amy, how do I even start to build an entire website?! I totally understand how nerve-racking it can be when you’re launching your first website. Mine only had a gray header, my name in black with a shadow, and super cheesy graphics. My friend, we all have to start somewhere! But lucky for you, creating a functional and beautiful website now is actually a whole lot easier and faster than you might think. Today, I share the practical tools, tips, and strategies my team used in our recent website remodel. That's right – you're getting a behind-the-scenes look at how we refreshed our website and a step-by-step walkthrough of the entire redesign process. Whether you're building a website for the first time or want to uplevel your current one, this episode will help you make a great first impression with your visitors and avoid the mistakes I made early on. Plus, I talk about my favorite platform for website building and how to make your website incredibly engaging and high-converting. In this episode, you’ll learn: (5:28) Website function vs. website beauty and designing effectively and efficiency (10:47) The main goals I had in mind for my website redesign (13:36) Why website expert Jen Olmstead believes website templates can completely transform your online presence (19:22) Understanding the three essential pages for your website: homepage, about page, and blog page (24:45) How a User Experience Specialist and an SEO Expert can take your website to the next level (28:40) Everything you need to know about adding images to your website (30:23) Tips for starting small and scaling later Listen in and get started on creating a website that not only looks amazing but also aligns with your business goals! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	Your website should clearly communicate who you are and what you do,
0:05.5	and it should guide visitors towards specific actions,
0:09.2	like joining your email list or downloading your latest podcast episode. your figure business. But it wasn't all that long ago that I lacked the
0:23.4	confidence, the budget, and the time to focus on growing my small but
0:29.1	mighty business. Fast forward past many failed attempts and lessons learned and you'll see the business I have today,
0:37.0	one that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream.
0:46.0	I created the online marketing made easy podcast to give you simple, actionable step-by-step strategies
0:52.0	to help you do the same.
0:54.0	If you're an ambitious entrepreneur or one in the making
0:58.0	who's looking to create a business that makes an impact
1:01.0	and a life you love, you're in the right place, friend. Let's get started.
1:05.0	When you run an online business, your marketing metrics will tell you what in your business is profitable and where you're throwing money away.
1:20.0	Yikes, that's pretty important, right?
1:22.0	Luckily, I've put together the ultimate marketing metrics checklist,
1:26.6	which is a free resource that will guide you through tracking
1:29.6	and analyzing the most crucial metrics for your business, let me tell you I'm going to keep it
1:34.8	simple but effective.
1:36.4	From evergreen data and revenue generation to podcast metrics and social media growth, this
1:42.3	cheat will cover it all.
1:44.0	It's the exact one my team and I use to track our metrics on a weekly, monthly, quarterly, and
1:49.7	annual basis.
1:50.7	And let me be honest here, this wasn't an overnight process win for me. It took
	...

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