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Online Marketing Made Easy with Amy Porterfield

BONUS: Dream Bigger, Fail Harder with Uncle Nearest Founder & CEO, Fawn Weaver

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 24 June 2024

⏱️ 71 minutes

🧾️ Download transcript

Summary

Embracing your confidence, launching your wealth, and leading your business to the top. My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you'll want to listen to this one on repeat. We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we're not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business. Fawn's journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I'm telling you – you're going to walk away today feeling unbelievably energized and ready to take on the world! And if all of that isn't enough, you'll get an inside look at the brilliant marketing strategies that launched her small business to the very top. In this episode, we discuss: (5:42) The importance of owning your real estate – both online and physical (23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest (29:06) Practical tips to start raising serious money for your business as a woman or person of color (34:29) How Fawn recovered when her bank account was negative $1.4 million (42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity (48:28) The most effective way to make your smaller brand stand out amongst the biggest companies (52:46) Fawn’s top marketing strategies to drive sales and scale your business super quickly Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

If you go back to the way you were before the world molded you, you'll know where your purpose is.

0:05.0

Okay, I want everyone to hear. You had a bank account that was 1.4 million dollars in the red.

0:10.0

Yes. What was your first thought? I was built for this.

0:13.0

Damn!

0:14.0

I'm Amy Porterfield, ex-corparpar

0:20.2

business, but it wasn't all that long ago that I lacked the confidence, the budget, and the time

0:26.2

to focus on growing my small but mighty business. Fast forward past many failed attempts and lessons learned and you'll see the business I have today,

0:36.0

one that changes lives and gives me more freedom than I ever thought possible,

0:42.0

one that used to only exist as a daydream.

0:45.6

I created the online marketing made easy podcast to give you simple, actionable

0:50.6

step-by-step strategies to help you do the same.

0:54.0

If you're an ambitious entrepreneur or one in the making

0:57.7

who's looking to create a business that makes an impact

1:00.7

and a life you love, you're in the right place, friend.

1:03.8

Let's get started.

1:05.8

When you run an online business, your marketing metrics will tell you what in your business is profitable and where you're throwing money away.

1:20.0

Yikes, that's pretty important, right?? Luckily I've put together the ultimate

1:25.0

marketing metrics checklist which is a free resource that will guide you through

1:29.4

tracking and analyzing the most crucial metrics for your business and let me tell you I'm

1:34.8

going to keep it simple but effective. From evergreen data and revenue generation to

1:40.0

podcast metrics and social media growth,

1:42.8

this cheat will cover it all.

...

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