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The riches are in the niches.

But how do you find your niche? Today,

I want to give you a few exercises in frameworks to identify a potential side hustle niche because

there's a lot of stress. There's a lot of discussion around this topic. After all, you don't want

to pick the wrong thing. You want to pick a place to play where you can thrive and where you're

excited to show up. And that word play is important

because when you look at it as a game, first of all, it's more fun. And second of all,

when it doesn't work, when your first idea and your first idea might not, you can tell

yourself, well, it's just a game. So finding a place to play and experiment and positioning

it as such in your mind is the goal of this episode.

Now, here's what's rare. And I say this is someone who's published dozens of listicles of side hustle ideas and ways to make money online, ways to make money offline, the best side hustles for fill in the blank persona.

But it's rare. It's rare for a guest to say, well, I was Googling ways to make extra money, as one does,

and I scrolled down to number 17 on the list and said, you know what, that's the one for me.

In fact, the only guest I can remember mentioning that specific path was Vladimir Hernandez

in episode 522.

He talked about coming across my big list of side hustle ideas and then

...