684: $500 Per Client Per Month: Why Local SEO Should Be Your Next Side Hustle

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 17 July 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could help local businesses get more customers while building a six-figure recurring revenue business from anywhere in the world? Eric Dingler from EricDingler.com runs a successful digital agency, In Transit Studios, while traveling with his family across 20+ countries. But if he was starting over today, he'd focus on one simple service: local SEO. While traditional SEO gets eaten alive by AI and Reddit, local search remains a goldmine. When someone searches "barber near me" or "pizza delivery," Google still shows real local businesses — not AI-generated answers. Tune in to Episode 684 of the Side Hustle Show to learn: Why 75% of local businesses haven't even claimed their Google Business Profile How to sell a $500 "SEO boost" before you know how to deliver it The path from one-time service to $750/month recurring revenue clients Full Show Notes: $500 Per Client Per Month: Why Local SEO Should Be Your Next Side Hustle New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial!

Transcript

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0:00.0	All right, I've got a relatively simple recurring revenue side hustle you could start today even.
0:06.8	The idea is to help local businesses gain more visibility in Google so they can make more money.
0:11.7	And the market is huge.
0:13.6	Think millions of potential small business customers here.
0:16.9	Today's guest runs a six-figure digital agency while traveling the world with his family and says if he was starting over, he focused on selling a simple local SEO service. This might be the last bastion of SEO, local SEO. From Ericdingler.com, Eric Dingler. Welcome to The Sideustle Show. Thanks for having me. I'm excited to unpack this with you for your audience.
0:39.7	You bet. Stick around in this one. I'm excited as well. We're going to figure out,
0:43.3	well, how do we find customers, how we're going to deliver this service quickly and effectively,
0:47.1	and maybe how to remove yourself from being the hands-on technician in the business.
0:53.0	But kick us off with what do you see is the opportunity here in local SEO?
0:57.3	Well, for me, and especially as somebody that every three weeks to three months,
1:04.3	I'm moving into a completely new city with my wife and our 14s,
1:08.2	we're constantly going to Google Maps or Apple Maps looking for restaurant,
1:13.0	barber, you know, grocery store, dentist, whatever it is we need. And I don't see people
1:21.4	stopping that. People are still looking for that local service. I don't see it going away.
1:26.2	And everybody in the entire world uses Google Maps, Google My Business, and Apple Maps.
1:32.9	Yeah, where regular SEO, article SEO, website SEO is being eroded away by AI and maybe Reddit in the search results.
1:42.2	Local SEO is maybe a less competitive game,
1:44.6	and it still works by the old rules, more or less,
1:47.2	whereas if I want a restaurant near me,
1:49.5	it's not being eaten by AI just yet.
1:51.2	Yeah, the thing about Google,
1:52.9	they have invested millions and millions upon millions of dollars
	...

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