#680: Agile is about more than velocity, with Gabrielle Wieczorek

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 23 May 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14 years of experience blending agile frameworks with data science, analytics, and stakeholder trust-building. About Gabrielle WieczorekGabrielle Wieczorek is an adaptive transformation leader with over 14 years of experience helping teams and organizations unlock the true potential of business and personal agility, especially in times of uncertainty. An enthusiastic Scrum Master, Certified Agile Coach (A-CSM, SSM), Product Owner (CSPO), and technical Senior Systems/Data Analyst, Gabrielle excels in leading teams through change and complexity, focusing on continuous improvement and delivering tangible results. Known for delivering engaging talks that make innovative agile concepts obtainable, Gabrielle has a knack for turning abstract ideas into real-world impact. Whether facilitating dynamic workshops or sharing insights in a lightning talk, Gabrielle empowers others to elevate their Agile practices and drive meaningful change in today’s fast-paced, ever-evolving environments where efficiency and innovation are essential to success. RESOURCES This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: www.onlinescrummasterssummit.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Your brand may be staying on top of current trends, but are you agile enough to stay relevant,
0:04.6	resilient, and successful as customers, competition, and the world continues to change at a
0:10.4	breakneck pace. I'm thrilled to share the newly revised version of my first book, The Agile
0:15.7	Brand. I'm calling it the Agile Brand Revisited. It's been updated to reflect our continually changing world,
0:22.1	and it provides seven principles that form the backbone of an Agile brand, offering detailed
0:26.8	insights and actionable steps for incorporating them into your business strategy. This is the book
0:31.9	that started it all, and I'm excited to share it with you. It's now available in print and digital
0:36.4	formats and available everywhere. Learn more by going to the Agile Brand Guide website at www.
0:42.3	www. Agilebrand guide.com.
0:44.3	The Agile Brand
0:48.3	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
1:00.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:12.6	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:16.6	and built for customers, employees, and continued business growth.
1:20.6	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:32.4	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.
1:36.8	For more information, go to teK systems.com.
1:40.8	To make sure you always get the latest episodes, please hit subscribe on the app you listen to podcasts on,
1:45.4	and leave us a rating so others can find us as well. And now on to the show.
1:51.5	This show is brought to you by Online Scrum Masters Summit, taking place virtually on June 17 through 19
1:56.8	with more information at www.com.online scrummastersummit.com.
2:03.2	What if the most powerful tool for driving agile transformation isn't a framework or a ceremony, but a dashboard?
	...

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