Get ready for an insightful episode on sales transformation and the importance of lifelong learning.

Post-Colon Mitchell interview sales expert Mark Cox, who shares his journey from a fixed mindset to a growth mindset.

So sit back, relax, and get ready to elevate your sales techniques with this thought-provoking episode.

Let's dive in!

Colin, take it away!

Very excited to have Mark Cox on today.

Mark has been fortunate enough to have sold, structured, and negotiated some of the largest

single sales transactions in North America, including a billion dollar transaction with a top 10

U.S. bank. Mark, welcome to the show.

Thank you very much, Colin. I'm a real fan of the show, so thanks for having me.

Yeah, appreciate that. Just before we get into the topic here that we planned out for today,

why don't you tell us what is your biggest sales transformation?

Well, you know, I was in my late 20s. I had a little bit of success in professional selling up to

that stage of the game, and I think if you think of Carol Duac and growth mindset, I was sort of

plateauing in this place where I thought I'd been of a fixed mindset about selling, and I thought

my success was kind of driven by some core attributes that were inherent to me.

So what I actually did, Colin, was I booked in for an executive MBA, about it's been a couple of

years and go get an MBA, and then maybe when I came back, I'd have that financial acumen to get

to the CEO level, or maybe be a CFO and do some other things. And you know, the transformation was

really twofold. One, once I really started doing a deep dive on business, you was seeing the

business case method made famous by Harvard, I realized that sales is the most important

function in any business. So the more education I got, the more I realized, where I had naturally

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