Last last, last, uh, last segment here.

Okay. So this is, I opened up my email from not the bee, which is the Babylon B's side like real news outlet.

I don't like it's it's like their their buzz feed or it's like, you know, the onions, not the onion, but not done by fans, just done by the company itself.

But I am subscribed to their, to their newsletter.

And I saw this.

The news cycle is slow this morning.

And I assume it's because everyone is watching this beautiful Volvo ad.

I like, I stared at this for like a good 20 seconds because included is a thumbnail of an ad that's like takes place in a fucking maternity ward with like, you know, I guess the dad kissing the mom who's got the baby.

And superimposed in that is a meme that not the bee has created that has Michael Scott from the office. Steve Correll, tearing up out of joy,

looking at the Volvo ad.

I was like, okay, so not the B is doing a whole article about an ad, but it's good.

And they're like not mad about it.

Okay, this, now this I got to see.

This is interesting.

Phenomenal.

I appreciate it because it's like, yes, if you follow any of these outlets,

the number one concern with these white nationalist, racist, you know, sexist dudes are commercials.

That is like, like who they're seeing in their television ads is just such a big,

big part of this culture war. And I'm glad that they react this strongly to a good ad as well,

is what I'm saying. Like, like, they they're this is showing like principles like me I would

look and be like oh you're mad at the Cheerios ad because it's interracial that seems racist oh you're

mad at this other car commercial because it has like a really high concept and it features

...