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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

673: Boost Your Sales With Problem-Aware Content Creation

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 29 May 2023

⏱️ 44 minutes

🧾️ Download transcript

Summary

What if you were just one post away from skyrocketing your sales and achieving your wildest dreams? I know, you’re like, “a girl can dream!”… but that is exactly what happened to my guest today. After she spent years taking the padding out of her sports bras and placing it in her tanks and bodysuits, she finally decided to design her first brami top. Before she knew it, her first “brami” (bra + cami) design went viral on TikTok in 2020 and showed her what’s possible for her small business, Klassy Network. That’s right: today I am chatting with Natalie Rogers Soto, an innovative fashion designer who has gained a reputation for her stylish brami tops. However, she’s not just a designer - she's also a savvy entrepreneur. Today, she’s going to share with us how to use social media to sell inventory, what it’s like working with family, how she knew when it was time to level up, and so much more. I’m positive that you do NOT need to be in the fashion industry to learn from her advice, and you’ll love this conversation!   GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES

Transcript

Click on a timestamp to play from that location

0:00.0

Not only are we this small company that started in the garage, but we're also now at a place

0:05.1

where we're taking that money and we're risking it and investing it on a luxurious brand trip.

0:10.8

We see these big companies doing it, but just because they're doing it doesn't mean we can't do it.

0:14.9

We don't know how to do it, but we're going to figure it out.

0:17.4

Hey, my name is Jenna Kutcher and I am obsessed with all things business,

0:21.7

marketing, numbers, and helping you to navigate both the messy and the magical seasons of this

0:26.3

thing called life. I'm a small town mama who took a $300 camera, grew a successful photo

0:31.3

biz, and now I work from home and run a seven figure online business. I teach you the tried

0:36.2

and true secrets to building a career you adore. Shia away from the real talk? No way. Money,

0:41.7

hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one

0:46.4

stop shop for happy hour with a gal pal mixed with business school, pull up a seat, make sure

0:51.0

you're cozy, and get ready to be challenged and encouraged while you learn. This is the Gold Digger

0:55.8

podcast. What if you are just one post away from skyrocketing your sales and achieving your

1:02.4

wildest dreams? I know you're probably like, well, a girl can dream, but that is exactly what

1:07.7

happened to my guest today. After she spent years taking the padding out of her sports bras and

1:12.7

placing it into her tanks and body suits, she finally decided to design her first product.

1:18.2

Before she knew it, her first brammy, brought and cami design went viral on TikTok into 2020 and

1:24.4

showed her what's possible for her small business. That's right. Today, I am chatting with an

1:29.2

innovative fashion designer who has gained a reputation for her stylish brammy tops. However,

1:34.8

she's not just a designer. She's also a very savvy entrepreneur who understands the power of

1:40.0

social media and building a successful business. Now she still uses platforms like Instagram and

1:45.8

TikTok to share styling inspiration in behind the scenes of her journey as an entrepreneur,

...

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