meta_pixel
Tapesearch Logo
Log in
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

665: From Storytelling to Sales: How to Craft a Compelling Narrative That Converts

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 1 May 2023

⏱️ 46 minutes

🧾️ Download transcript

Summary

Not making sales? It could be that you’re not telling a captivating story…  Stories have the power to captivate, inspire, and influence people's emotions and actions, making them an invaluable tool for small business owners looking to build brand loyalty and drive sales. And my guest on Goal Digger today? He’s your go-to guy when you want your virtual and live presentations to get clients, not just claps.  Colin Boyd has been on the professional speaking circuit for over a decade, and he’s advised the biggest names in the industry to speak and sell from both virtual and live stages. Most recently, he helped ME and my team revamp our keynote presentation for our Pinterest Lab launch and under his guidance, we more than DOUBLED our revenue goals.  I couldn't think of a better person to help us craft compelling stories that resonate with our target market. Discover the secrets to successful storytelling with Colin Boyd by clicking PLAY on today’s episode! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES GET COLIN’S CONVERSION STORY FORMULA

Transcript

Click on a timestamp to play from that location

0:00.0

And people ask me about my story, what's that core message and when you tell it, the

0:06.0

audience really feels that experience and that emotion and that allows them to want to

0:11.7

buy into a bigger idea of what the story or the brand is about.

0:16.8

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers

0:21.9

and helping you to navigate both the messy and the magical seasons of this thing called

0:26.3

life.

0:27.3

All-town Mama who took a $300 camera grew a successful photo-biz and now we work from

0:32.0

home and run a seven-figure online business.

0:34.3

I teach you the tried and true secrets to building a career you adore.

0:38.2

Shia away from the real talk?

0:39.8

No way.

0:40.8

Money, hardship, growth, loss and marketing are all topics we discuss here.

0:44.8

Think of this as your one-stop shop for happy hour with a gal pal mixed with business

0:48.7

school.

0:49.7

Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged

0:53.0

while you learn.

0:54.3

This is the Gold Digger Podcast.

0:57.2

There is no secret that in today is a highly competitive business world.

1:01.8

It's more important than ever for small businesses to stand out from the crowd and connect

1:06.5

with their audiences on a deeper level.

1:09.1

But how?

1:10.1

Well, my guest today would argue and I personally have to agree that the answer is storytelling.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.