665: From Storytelling to Sales: How to Craft a Compelling Narrative That Converts
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing
4.8 • 12.3K Ratings
🗓️ 1 May 2023
⏱️ 46 minutes
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Summary
Transcript
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| 0:00.0 | And people ask me about my story, what's that core message and when you tell it, the |
| 0:06.0 | audience really feels that experience and that emotion and that allows them to want to |
| 0:11.7 | buy into a bigger idea of what the story or the brand is about. |
| 0:16.8 | Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers |
| 0:21.9 | and helping you to navigate both the messy and the magical seasons of this thing called |
| 0:26.3 | life. |
| 0:27.3 | All-town Mama who took a $300 camera grew a successful photo-biz and now we work from |
| 0:32.0 | home and run a seven-figure online business. |
| 0:34.3 | I teach you the tried and true secrets to building a career you adore. |
| 0:38.2 | Shia away from the real talk? |
| 0:39.8 | No way. |
| 0:40.8 | Money, hardship, growth, loss and marketing are all topics we discuss here. |
| 0:44.8 | Think of this as your one-stop shop for happy hour with a gal pal mixed with business |
| 0:48.7 | school. |
| 0:49.7 | Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged |
| 0:53.0 | while you learn. |
| 0:54.3 | This is the Gold Digger Podcast. |
| 0:57.2 | There is no secret that in today is a highly competitive business world. |
| 1:01.8 | It's more important than ever for small businesses to stand out from the crowd and connect |
| 1:06.5 | with their audiences on a deeper level. |
| 1:09.1 | But how? |
| 1:10.1 | Well, my guest today would argue and I personally have to agree that the answer is storytelling. |
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