661: How to Connect Meaningfully with Susan McPherson
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 22 April 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
Susan McPherson shares her surefire method for building better connections.
— YOU’LL LEARN —
1) The winning strategy to building connections
2) Better alternatives to small talk
3) How to maintain connections efficiently
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— ABOUT SUSAN —
Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes.
She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.
• Email: susan@mcpstrategies.com
• Website: McPherson Strategies
— RESOURCES MENTIONED IN THE SHOW —
• Book: Caste (Oprah's Book Club): The Origins of Our Discontents by Isabel Wilkerson
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast. |
| 0:04.2 | The show where brilliant professionals share how to sharpen the universal skills required |
| 0:08.6 | to flourish at work. |
| 0:10.2 | Enjoy more career fun, wins, meaning, and money with your host, Pete Makaitas. |
| 0:16.1 | Hello and thanks for joining us here for episode 661 with Susan McPherson. |
| 0:24.0 | If you'd like to connect all the more meaningfully with all the more people Susan Scott's some |
| 0:28.7 | surefire pro tips, you'll learn one, the winning strategy to building connections to better |
| 0:33.8 | alternatives to small talk and three, how to maintain your connections efficiently. |
| 0:38.6 | So if you want to check out the show notes for the transcript or the links to our as we've |
| 0:41.0 | referenced, please drop on by awesome at your job.com slash EP661. |
| 0:46.6 | And while you're at awesome at your job.com, I encourage you to check out the gold nuggets, |
| 0:50.3 | which provide summary wisdom from Susan and each guest on the day, the episode releases, |
| 0:55.4 | a write-up you can enjoy in about two to three minutes, as well as access to the vaults of |
| 1:00.4 | all 661 such summaries. |
| 1:02.8 | We call those the gold nuggets. |
| 1:04.6 | Now here's Susan's story. |
| 1:05.9 | Susan McPherson is a serial connector, seasoned communicator, and founder and CEO of McPherson |
| 1:10.0 | strategies, a communications consultancy focused on the intersection of brands and social |
| 1:14.4 | impact. |
| 1:15.4 | She's the author of the Lost Art of Connecting, the gather asked to do method for building |
| 1:19.0 | meaningful relationships. |
| 1:20.5 | Susan has over 25 years of experience marketing, public relations, and sustainability |
... |
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