What's going on guys welcome back to another episode of the Bear Performance Podcast.

I'm your host Nick Bear, founder and CEO of Bear Performance Nutrition and today we

are talking the Bear Standard.

The Bear Standard is a new initiative that we are launching under Bear Performance Nutrition.

It will serve as an arm of the brand and we're going to go into a deep dive and detail

of what the Bear Standard is, how we came up with this concept and this initiative and each

pillar that brings it all together.

Now this goes back at this point about a year and a half ago.

We were sitting in a leadership meeting and we were talking about the internal standards

that we hold ourselves accountable to here within the company from leadership to every

employee to every athlete, ambassador, vendor, manufacturer, ingredients supplier, testing

facility, everyone we work with we hold to our standard.

I've talked about it many times before in videos and on social media but I believe and I

know that the standard I hold myself accountable to as the CEO and founder of VPN but the standard

in which I hold the company to as a whole and everyone that's involved in the company

and you hold themselves as that standard as well is higher than what is acceptable in

society's norms.

When I wrote the Go One More Daily which is a supplemental guide to implementing Go One

More into your life every single day, I talked about these standards and when I really

learned about what a standard is, it stems from my time in the military.

When you were given a specific task to accomplish or an action to complete, it was broken down

in a task, condition, and standard.

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