Today on the show Jayson is talking with Mark Bowden, co-founder of Truthplane, his communication training company, offering a methodology for anyone who has to communicate with impact to an audience. He also is the best-selling author of, Winning Body Language, Winning Body Language for Sales Professionals, and Tame the Primitive Brain: 28 Ways in 28 Days to Manage the Most Impulsive Behaviors At Work. Mark talks about how you can not only use the person’s body language, and non-verbal cues, but also their surroundings to understand the values that they hold and reiterate those values back to them. Mark was diagnosed with dyslexia as a child and became obsessed with the physical world around him, how people reacted to what he said and did, and how to use that information effectively. Links: Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at [email protected] Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Mentioned in the Episode: Mark’s Website: https://truthplane.com/home/people/mark-bowden/# Mark’s Latest Book, Truth and Lies: What People Are Really Thinking: https://www.amazon.com/Truth-Lies-People-Really-Thinking/dp/1443452092 Timestamps: 1:52 - How Did Mark Become a Body Language Genius? 7:19 - Paying Attention to Someone’s Environment 9:43 - Understanding Another Person’s Values 12:47 - Lowering the Other Person’s Guard 15:16 - Becoming a Part of Someone’s “Group” 18:43 - Mark’s Nike Super Bowl Ad 21:48 - Mark’s Advice for Being Optimistic for the New Year 24:19 - How to Reach Mark Learn more about your ad choices. Visit megaphone.fm/adchoices