Okay, look, people don't care about your credentials. They care more about what the credentials

can do for them. What up you all? Welcome back to FitBiz podcast. This is your content

makeover series where I am choosing random people to break down and pull apart their Instagrams,

their entire marketing strategy. Okay, so this is all about why this WWE trainer is having

trouble getting their Instagram to convert clients, even though that she's trained the likes of people like Stone Cold Steve Austin, who's the man. I'm a huge fan of Stone Cold, my favorite wrestler of all time. But what I'm going to do is break down, I'm going to break down Christine's Instagram right now and explain how she's sitting on a gold mine, but she just doesn't even know it. Okay, she's trained, like I said, people like Stone Cold Steve Austin, one of those legendary WWE superstars of all time. And she helped get him camera ready at 59 years old. And that's the kind of credibility that should have successful men over 40 lining up to work with her. But the problem is she's not speaking to that person at all. Okay, her bio doesn't even mention anything along these lines.

It has a couple of images of like some wrestlers that she's coached, but it just almost

looks like a wrestling fan page right now, right? There's no like context. And she's got the

ultimate social proof sitting right in front of her, but she's hiding it behind sort of like

generic physique coach messaging, right? And I'm about to show you how to

turn this celebrity credibility into a client magnet without looking desperate or just like feeling

like, oh, name dropy, right? Okay, the first thing we're going to do is talk through the Instagram bio.

So currently you have in your bio physique coach for men 40 plus. It's super generic. there's no mention of like how you help them or

what you help them even do no mention of any kind of celebrity appeal uh it just says like build

elite physique's language it's just missing a huge opportunity and so what i really would would

challenge you to do or this client or this person to do uh is to focus on high power executive men over 40 who also are wrestling fans and who want to look like that. Okay. And I'll explain exactly what that messaging is going to look like. Look, men over 40 who have money and they're successful, they don't want to work with somebody who's like 20 something who, you know, looks like everyone else. They want to work with somebody who's proven that they can get results with guys like them, older, busier, and with more demanding schedules. So when these kind of people come to your profile right now, what they basically see is like, oh, physique coach, you're just another trainer, or elite physiques. They probably think that you only work with like young guys or, you know, or competitors, right? There's no social proof to show that anybody has gotten a result that is like them that they could see themselves in. So what I want you to do is rewrite your bio like this. Okay. So first, it'll have your name, Christine Wallace, a separating line, vertical line, and it should say physique coach for men 40 plus, okay, right there next to your name. So that way you can show up in search results and there's like no question boom

who you work with underneath that you'll say helping high achieving men 40 plus build elite physiques

using underneath that using the exact system behind stone colds stage ready look underneath that

have 20 plus years experience just 20 plus yr s at ex p we have to stay within the character limits, have a vertical line. Next to that, say coach to WWE and pro athletes, and then say DME ready to learn more. Right now you don't even have a CTA in your bio, right? Like, come on. And now with your content, I want you, like right now the content is just all over the place. There's no clarity. There's no speaking directly to to this avatar it's just kind of scattered like it's very hard to follow and to understand exactly what it is

you're even selling so i would do a lot of behind the scenes content like here's how i got stone cold

steve austin camera ready at 59 then you would have educational content right why your gym routine

isn't working and what w e superstars do instead and then have some

relatable success stories like showing here's how a busy executive over 40 lost 15 pounds and here's

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