Today we talk the basics of getting your listing prepared and the strategies to launch that

listing in Amazon advertising with the help of expert Destiny.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our monthly Tacos Tuesday,

where we go deep into anything and everything Amazon advertising.

Now, usually we have tons and tons of Q&A, but on this one, we actually prepared a special kind of presentation here at the Helium 10 office. And it was, first of all, before you even get to advertise your product, you've got to get it what we call retail ready.

The first half of this is going to be about how do you get your listing retail ready?

How do you make sure you are indexed for the right keywords that could

potentially bring you sales that you'd want to advertise for? And then what are some of the

basics of Amazon advertising in 2025, whether we're talking about match types and targeting

and things of that? So we're going to go a little bit deep into this. And even if your experience,

it might be a good refresher, especially some of the keyword research. I would say 90% of sellers are not using all of these keyword strategy methods that I'm talking about. So let's go ahead and hop into it. And then yeah, at the end, we'll also get some of your top questions that we had when we recorded this life. Here you go. I want to take a quick time machine, a blast of the past when I was launching like a hundred products a

year that was around before I started working at helium 10 and they're right

when I started and in those days the way to launch products was using outside

services that would do like two-step URLs and what we would call giveaways and

search find buy and these were actually not against Amazon terms of service in

those days and then we had the Maldives honeymoon So another thing that has happened in the last six years, these things are out of date. And also I've gained about 60 pounds, as you can see from that picture there. But how do we launch products now if we can't use those services? For those of you who are not old timers, basically what those were was like, hey, I have like these five keywords I want to rank for. So what you would do is you would use this service and then they would get like, you know, 30, 50, 100 people to like search for this keyword and then, you know, add it to the cart, buy it, and then you would rebate them. And then that's the way you would get to like page one, which is what we want to do when we do long. You remember those days, right? I absolutely remember those days.

So all of a sudden,

overnight, that became something that you couldn't do anymore. And that's the thing we have to understand about Amazon, all right? Things change. So don't like get so, like, have your strategy so contingent on one specific thing that your business comes to a screeching halt and you don't know what to do.

Before then, what could you do for reviews that was totally allowed on Amazon?

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