upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own know, this and more on this week's episode of the Weekly Buzz.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where you give you a rundown of all the new stories that are going on in the Amazon, Walmart, and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world.

Today, our host is going to be Shavali Patel, and so Shavali, take it away and let us know

what's buzzing.

All right, first up, let's start with news that falls somewhere between two platforms.

The spring sales season is in full bloom, and both Amazon and Walmart are rolling out major promotional

events that can impact both sellers and shoppers, meaning if you're selling on Amazon or Walmart,

now is the time to lock in on your strategy before customers start shopping in full force.

Here's why. Amazon's big spring sale runs from March 25th to March 31st. And then we have Walmart having a

secondary event, which lasts from March 24th to Tuesday, April 1st. Both events offer massive discounts

across key categories. And let's be real, who doesn't love a good deal? According to a Harris-X

survey, 76% of online shoppers say the thrill of saving on something they already plan to buy is

even better than stumbling on a surprise discount. However, this is not just a chance for consumers

to grab a deal. It's an opportunity for sellers like us to clear inventory, attract new buyers,

and capitalize on increased platform traffic. Amazon's daily deal drops will feature brands like

Samsung, hydroflask, and Bumble, while Walmart's event will showcase Apple, Vizio, and Bissell

with up to 55% off on things like Crocs, 50% off jewelry, and even

50% off purchases from Amazon Hall.

I'm expecting competition for consumer attention to be fierce.

So make sure that your listings are optimized.

Your ads are dialed in and you're strategically pricing products to move.

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