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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#65 Content and the Customer Experience, Part 3

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 31 March 2020

⏱️ 16 minutes

🧾️ Download transcript

Summary

Part 3 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today, we’re going to talk about the real-world application of content strategy in today’s enterprise, where personalization at scale is critical. To...

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer

0:06.6

experience, employee experience, and transformation in an agile age. The Agile World Podcast is brought to you by Tech Systems, an industry leader in

0:16.2

full-stack technology services, talent services, and real-world application.

0:22.0

For more information, go to tech systems.com.

0:25.2

To read more about the topics discussed on this show, you can go to my website at the

0:28.8

agile.world and read my latest articles or get a copy of my latest book,

0:33.5

the Center of Experience, a blueprint for creating an experience-led organization,

0:38.0

now available on Amazon and other retailers.

0:41.0

My name is Greg Kielstrom, and I'm the host of the Agile World Podcast.

0:45.0

I'm excited to introduce part three of a special three-part series about content in

0:49.4

CX, brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.

0:57.5

Today we're going to talk about the real-world application of content strategy in today's enterprise,

1:02.2

where personalization at scale is critical.

1:04.9

To help me discuss this topic, I'd like to welcome back to the show, Burke Beekler and Steve

1:09.2

Householder from Tech Systems Digital Experience Team.

1:13.1

First, why don't you both tell me what you do at Tech Systems?

1:16.6

Yeah, thanks, Greg.

1:17.3

So I lead Tech Systems Global Services,

1:20.4

the digital practice and delivery worldwide.

1:24.0

Yeah, I have been with Tech now for over 20 years and I look after the digital and creative division mostly as it relates to talent services

1:37.0

a tech system so happy to be here.

1:39.0

Thanks Burke and Steve.

...

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