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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

644. The 50K and 250K Sticking Points: Here Is How You Break Past Them!

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 2 June 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or the mentality of both at different points), and how to scale without self-destructing.

 

Time Stamps:

 

(0:34) Why Entrepreneurs Get Stuck

(1:35) Creator vs Operator

(3:47) Scaling Without Self-Destruction

(8:53) Being Aware Of Your Blind Spots

(10:18) How IFCA Helps You

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

 

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

 

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

 

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

I was posting on Instagram three to four times a day.

0:03.0

I was taking messy action.

0:04.0

I was totally focused on serving my audience.

0:07.0

And that got me to $500,000 a year in revenue.

0:09.0

But to be completely honest, it just was not sustainable.

0:12.0

I got there because I was willing to work 70 hours a week inside of the business.

0:17.0

The concept of work on the business was completely foreign to me.

0:20.0

People would say, you know, you have to have time to work on the business, not just in the business. The concept of work on the business was completely foreign to me, but people would say, you know, you have to have time to work on the business, not just

0:22.6

in the business. And all of my hours were in the business. Yeah, what's up, guys? Welcome

0:28.8

back to the fitness podcast. Today, I'm going to talk to you about why entrepreneurs most

0:33.4

commonly get stuck at 250K. And then why also a lot of entrepreneurs have a hard time getting

0:38.7

off the ground and getting over the 50K mark. And like they're on polar opposite ends of the

0:44.0

spectrum. So I'm really excited to talk to you about this. It's something I see all of the time

0:47.5

with entrepreneurs, especially the ones who have hit early success and now they are drowning

0:53.7

behind the scenes. And here's the thing with

0:56.1

those people, like they're not failing. In fact, usually on paper, they're thriving. They have built

1:00.6

an audience, they have revenue rolling in, maybe even like some digital products or services,

1:05.7

things that are doing really well. But what their business looks like behind the scenes,

1:09.9

when they hit that 250K mark,

1:11.8

sometimes 300K mark, depending on how hard you're willing to grind, maybe you can get to 500K

1:16.8

this way. But behind the scenes, your business is chaotic. Usually the entrepreneur is very

1:21.1

stressed out, very burnout. And they're just not really sure why the business that was very

...

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